I have begun reading my reviewers copy of Join the Conversation I received from Wiley Publishing late last week. It is an interesting read so far and I hope to share it with you here as I go. The author, Joseph Jaffe, is conducting a living case-study of sorts in that he is offering this book free of charge to individuals willing to give it an honest review in their blog or podcast.

The goal is to use the same approaches he describes in the book to assist with it’s marketing. This, according to Jaffe, “would turn the book into its own case study.”