If your content is easy to find/attain/purchase/etc, chances are you’ll succeed. This post is sort of a pre-review of a new book I bought called Content Rules. The main point of this post is to tell the story of how quickly I discovered and purchased the book.

I was getting caught up on past episodes of the “Marketing Over Coffee” marketing podcast and came upon the special interview with CC Chapman episode. CC was on to discuss his recent book co-authored with Ann Handley, the aforementioned “Content Rules”. CC put on a great interview, as he always does, and I am really excited to read the book.

Towards the end of the interview CC mentioned all the places you can buy the book, one of them being the iTunes store. The interview ended as I was pulling into my driveway. I unplugged the iPhone from the car stereo, opened iBook, searched for “Content Rules”, purchased for $9.99. By the time I was walking in the door, the book was downloaded and opened for reading. Can’t get much easier than that!

I’ll be sure to post a review here once I am done reading (or while).