I am starting to realize a lot of conversational marketing now as I am reading Join the Conversation by Joseph Jaffe and one in particular that I watched last night. I was in my PJ’s with no pen/paper so take my recollection for what it’s worth! I will continue to look for the ad on YouTube and the Dodge website, it doesn’t seem to be available just yet.

The commercial starts with two individuals we are to assume work for Dodge designing cars. They are working at a drawing table and there is a car sketch on a board behind them. In from the left and behind walks an average woman we are to assume does not work for Dodge. She walks right up to the car sketch, picks up the marker and scribbles swirls around the back tires and wind lines off the back to indicate motion.

The designers turn to her and say, paraphrasing “So your saying it needs a bigger engine?”.

To me, this indicates that Dodge understands the two way street that is the conversational marketing Joseph speaks of in his book. They are showing us a “conversation” (albeit a contrived one since it was a staged commercial with actors and a script) between the consumer and the design staff for the car the consumer is interested in if it only had a bit more power.

What do you think?