While it is not necessarily a day, more of a concept, Adopt a Newb Day 2008 (AND 2008) has begun for me in full swing. If you follow the excellent tech podcast: Caffination then you have heard that Paul has started his AND 2008 campaign already as well. We first talked Adopt a Newb Day last month and if you don’t listen to Caffination, and your are a tech geek like me, then you should!

The concept is simple and it follows the ‘give a man a fish’/’teach a man to fish’ theory. Paul has turned that into ‘teach a man to tech’ and it is brilliant in it’s simplicity. There are so many things that come naturally to those more technologically inclined, it would be great for us to pay it forward.

So one of my AND 2008 projects has been to deploy a website for a close friend of mine that runs his own company. He has just started up recently and did not yet have a website. Slapping on my marketing geek hat I urged him to let me put up a website for him as it will open up a new sales channel for him and even the playing field with the competition. He agreed and here we are.

The ‘teach a man to fish’ concept here is that I developed the site entirely using the blogging platform wordpress (which runs geoffmanning.com by the way). I setup the templates and the general page structure and taught him how to manage his content using wordpress as a content management system (CMS).

The site is now live at Elite Sales and Marketing and he is starting to promote the site. The next step for us will be to drive traffic (and hopefully sales!) to the site. So Adopt a Newb yourself and keep us updated with the results!